About Us > Other Business
Elegance Entertainment Culture
5 Key Business Scopes of Elegance Entertainment Culture :
Our company is dedicated to integrate all elements and promote new media productions and artists under our innovative entertainment operation model. We create and produce a unique brand we call our own, and utilize music to complement the productions of our video production department, like micro-movies, and music videos etc. We have partnered with leading brands in Hong Kong to deliver one-stop event management and marketing services though our professionally produced movies, music, advertisements, micro-movie and live events etc., creating a win-win marketing solution for all parties.
Our own songwriters and lyricists compose a large and steady amount of music, and through professional recording and our music production studios we bring the music to life. In addition, we also create soundtracks and music effects for video productions like advertisements, micro-movie, movies, programmes and television dramas etc.
We have dedicated screenwriters and directors who develops the script and coordinate our filming crew to produce video productions such as movies advertisements, micro-movie and music videos. We also coordinate various programmes for television stations.
We sign contracts and manage the day-to- day business of artists including scheduling itineraries, managing business contacts, consolidating work details and promotional affairs etc. We also make every effort to welcome different types of artists to our company, such as singer-songwriters, bands and programme hosts.
NEW MEDIA PLATFORM
We design and developed our own mobile platform to complement a variety of promotional activities organized by other departments of our company. The latest news of all our music and video productions, as well as artists, will be showcased on the platform.
Our professional team helps partnering organizations coordinate various types of events including annual dinners, themed parties, catwalk show, press conferences, product promotions, beauty pageants etc. We strive to coordinate every detail of the event in accordance with the customer’s requests and budget, from themes and creative ideation, to venue décor (stage, lighting, audiovisual and backdrop set-up), models, master of ceremony (MC), press invitation, image training, speech and release drafting, event rundown, stage management, hair, makeup and fashion styling, filming and event follow-up etc. We aim to amaze and bedazzle, perfecting every detail to leave a lasting impression of the brand/organization to the media, guests and the public and eventually enhance the brand image.
New Media • Talent Management
Creator and Artist Management/span>
Build an Innovative Artist Management
Elegance Entertainment Culture owns its own music and video production line, as well as broadcasting platform. This ensures the quality of its productions, and allows the group to control the broadcasting frequency and promotional effect. The production process involves many creative efforts such as music composition, lyrics writing and screenwriting etc. All these creations give rise to distinct copyrights, which is why Elegance Entertainment Culture creator management as established to protect the rights of these creators.
On the other hand, the creation of music and films involves singers and performers, and just like creators, their talents should be given protection as well. Elegance Entertainment Culture established an artist management department, hoping to provide development opportunities to performers or singers. The department is in charge of all the job scheduling to ensure that talented performers or singers will not miss any performing opportunities. We will also select talented individuals, pool resources to further develop their talents and nurture them to become the stars of tomorrow.
In the long run, as Elegance Entertainment Culture manages its own creators, singers and performers, it allows for a smooth running of operations at a greatly lowered cost, resulting in a win-win situation for both the company and our customers. This new model opens a new chapter for the operational development of the entire entertainment industry.
Development of the Future Communication System
Centers Around the Fusion of Mobile Online Media and Live Events
The two unconnected fields are brought together through new media, which connects real-time events
with the internet. The mobile internet is boundless, and live marketing activities can strengthen the communication between the brand and people. Mobile phone advertising is one form of internet advertising. Traditional internet advertisements used personal computers and websites as the main carrier; now, mobile advertising uses smartphones and mobile applications instead. The most common smartphone platforms include that of iPhone, Android, Windows (mobile) and Symbian. These platforms have enhanced its functionality on mobile tablets to a more user-friendly format, becoming an extension of personal computers.
NEW MEDIA • INTERNET MOVIES
Combining Art and Commerce
Creating Internet Movies for Companies
As time passes, the promotional influence of the mobile internet has greatly surpassed traditional media. Elegance Entertainment Culture established a production department that covers the whole production process from music to filming. Undertaken by a seasoned team, the production department is able to create an internet movie with a storyline and characters that highlights the brand image, and paired with a sensory-enhanced soundtrack, the movie will then be published to the internet through the new media platform. The cinematic plot line and the moving music substantially increase the audience’s engagement, coupled with a skilled handling of brand integration, the image of the brand will be burned into the audience’s mind. Through the discussion and comments shared by the audience on our platform, companies may have a better grasp of the market direction, achieving three goals through one single act.
NEW MEDIA • LIVE EVENTS
The Scarcity of Live Events Constructing an Unparalleled Corporate Event Management Model
The benefits of a live promotion are their tangibility and accessibility, the events can also be streamed live on the internet or broadcasted elsewhere. Live events meet the conditions of Scarcity in Economics, thus performing a different function in economics and the virtual world.
In the society of virtual communications, digital products are easily duplicated, leading to issues on copyright and distribution. Therefore, many performing events would rely on live events as their main source of revenue, as these live performances cannot be duplicated and the supply of these events are limited, therefore the performance meets the condition of scarcity and may maintain its value. Regardless of the popularity of virtual media, in the perceivable development of our society, people are still closely tied to the real and tangible world. It can be foreseen that in promotional events, putting aside virtual promotions, there is still a significant potential for development for live events.
The benefits of a live promotion are their tangibility and accessibility, the events can also be streamed live on the internet or broadcasted elsewhere. Live events meet the conditions of Scarcity in Economics, thus performing a different function in economics and the virtual world. In the society of virtual communications, digital products are easily duplicated, leading to issues on copyright and distribution. Therefore, many performing events would rely on live events as their main source of revenue, as these live performances cannot be duplicated and the supply of these events are limited, therefore the performance meets the condition of scarcity and may maintain its value. Regardless of the popularity of virtual media, in the perceivable development of our society, people are still closely tied to the real and tangible world. It can be foreseen that in promotional events, putting aside virtual promotions, there is still a significant potential for development for live events.
ACADEMY OF PERFORMING ARTS
Academy of Performing Arts will partner with different celebrity instructors, including celebrity Korean dancing instructors, internationally-known vocal instructors and experienced and celebrated artists, and through programmes ranging from vocal training, theatre training, MC skills training to celebrity sharing, the Academy aims to develop new stars with real talent. Outstanding students may obtain development opportunities including internships, hosting events/programmes, performing for corporate events, becoming a brand spokesperson and performing in internet movies etc.